Even if they do, they won’t know what the feature is meant to solve, or how to properly use it. Without a proper new feature launch strategy, users won’t know a new feature exists. Product teams must coordinate the launch with other teams across the organization to plan a full feature launch and product adoption plan. However, there is more to launching a new software feature than just developing it and pushing an update live. For customers and end-users of your product, newly developed features can provide added value to their software subscription and empower them to become even more productive and efficient in their day-to-day. Product teams are constantly working on improving their software with updates and new features.
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